This video is an interview with Charles Harris, a CPA who is building his own accounting firm while working full-time. The interview discusses the challenges and opportunities of starting a firm, time management, marketing strategies, pricing models, and the future of the accounting profession.
Key points:
- Starting a firm: Charles started his firm while working full-time, leveraging his personal network and focusing on a niche market (music schools).
- Time management: Balancing a full-time job and a new business requires careful time management and setting clear boundaries.
- Marketing: Charles is using a combination of strategies, including social media, blogging, and networking, to attract clients.
- Pricing: Charles has adopted a value-based pricing model, charging a premium for his services.
- Challenges: The biggest challenges are marketing and time management.
- Future plans: Charles plans to quit his full-time job in January and focus on growing his firm.
- Advice for aspiring entrepreneurs: Be patient, persistent, and don’t be afraid to take risks.